With My GSG, you can design your own custom cycling kit — tailored to your style, and performance needs. Bring your vision to life with pro-quality gear that stands out on every ride.

Discover how to turn your kit idea into reality — from personalised design and premium Italian production to final delivery, we make kit creation collaborative and seamless.

Crafted from a legacy of pro cycling, GSG delivers fully custom, Italian-made kit designed for performance, comfort, and unmistakable style — on any road, in any discipline.